Legal
Trademark Policy
Last updated September 2026
These marks identify a specific system with a specific evidence standard. The rules below exist so that a reader can trust what the name implies.
The marks
Transcendental Sales®
The master brand. Always with the registered symbol on first use.
ELEVATE™
The signature framework, written in capitals with the trademark symbol on first use.
State-Based Selling™
The category name. Not to be used as a generic description of any method.
NeuroSales Performance Architecture™
The enterprise system. Not to be used for third-party programmes.
Sales Performance Physiology Score™ (SPPS™)
The assessment instrument and its abbreviation.
Permitted without permission
Referring to the book, the system, or this site in journalism, reviews, research, teaching commentary, or social discussion. Quoting short passages with attribution and a link. Stating accurately that your organization completed a pilot or that you hold a certification you actually hold.
Not permitted
Using the marks in your company name, product name, domain name, app name, course title, social handle, or logo. Implying endorsement, partnership, or affiliation that does not exist. Delivering training described as ELEVATE™ without a current Facilitator or Master certification. Modifying the wordmark, its colours, or its proportions. Attaching the marks to claims about medical outcomes or guaranteed income.
Certified practitioners
Certified individuals may describe themselves as an "ELEVATE Certified Practitioner", "Facilitator", or "Master" for as long as their certification is current. The status belongs to the person, not to their employer, and does not transfer with a job change of the organization's own accord.
Attribution line
Where a footer or credit line is appropriate, use: Transcendental Sales® and ELEVATE™ are marks of Adrian Provost.
Questions and reports
Ask before assuming, and tell us about misuse, at adrian.provost@gmail.com. Most issues are resolved with an email and a correction.